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Thursday, January 7, 2016

Postcard Thursday: Times Tower Redux

(courtesy of the Library of Congress)

Welcome to 2016! One of the things you'll notice with "Postcard Thursday" this year are more old photos, advertisements, etc. We'll still feature postcards from our collection, of course, but there such an abundance of good material out there -- why not share it all?

Last Thursday, we blogged about the Times Tower in Times Square and its role as the location of the annual ball drop on New Year's Eve.

"The great white way" B'way south from 42nd St (courtesy of the Library of Congress)

Today, we revisit the same building (pictured above before it had all the signage added to its facade). Did you know that the most expensive of those ads cost $4 million a year to rent? Even amortized over the billions of eyeballs that see them just on New Year's Eve alone, is it worth it?


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