While the movie Tomorrowland hasn't lived up to box office expectations, it does feature a wonderful sequence at the beginning at the 1964 World's Fair in Flushing Meadows. The scenes -- a mix of on location and CGI -- feature a number of real locations from the fair (including Disney's Carousel of Progress and "It's a Small World"), but alas, not one of our personal favorites: The Uniroyal Ferris Wheel.
|The first Ferris wheel at the 1893 World's Fair.
After the fair's closing in 1965, the wheel was dismantled and shipped back to Michigan, where it was reassembled (sans gondolas) next to Uniroyal's sales office. Though that office later moved, the wheel remains. We snapped this picture last year:
While the wheel is today just a roadside oddity, it also serves as a reminder of the far-reaching marketing potential of these fairs. How many of the 51 million people who visited Flushing Meadows chose Uniroyal Tires after seeing this?
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ICYMI: We're giving a tour of Upper Central Park on Sunday, June 28th. Details are at http://blog.insidetheapple.net/2015/06/public-walking-tour-exploring-upper.html
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